Clarion Set To Brew Positivi-Tea For Lipton Teas & Infusions Following A Competitive Consumer Pitch Process

Global beverage leader, Lipton Teas & Infusions, has officially appointed us as its retained consumer agency. This strategic partnership, secured after a competitive pitch process, marks an exciting new chapter for Lipton's beloved brands. The collaboration will initially focus on enhancing the presence and appeal of cherished sub-brands, Pukka and PG tips. 

We currently handle Lipton Teas & Infusions ongoing Trade PR - engaging retailers from Grocery to Convenience via thought leadership and category management initiatives. This newly awarded Consumer retainer will therefore see the brands benefit from a fully integrated communications approach.

Elle Barker, UKI CMO at Lipton Teas & Infusions said: “Clarion’s expertise shines through in the way they help us bridge our iconic products with both new and existing audiences - highlighting their distinctive qualities in a meaningful, thoughtful way that truly resonates. Their insight-led communications strategy and creative finesse aligned perfectly with our brief, showing a genuine grasp of our brand’s vision.
We’ve been genuinely impressed by their trade expertise, and their consumer team brought real strength with standout news generation and influencer campaigns. It’s rare to find an agency that performs so well in both trade and consumer spaces. The chemistry we’ve enjoyed and the seamless collaboration with their team make them, without question, the perfect partner to elevate our brands.”

We handle both Consumer and B2B Communications for almost half of our clients (46%).

Rebecca Wainwright, Managing Partner at Clarion Communications said: “This expanded partnership with Lipton Teas & Infusions truly brews up an exciting new chapter for us! Having cultivated a strong relationship and deep understanding through our trade expertise, we're absolutely delighted to now bring our consumer and influencer marketing prowess to beloved brands like Pukka and PG tips. Our unique ability to connect the dots between B2B and B2C strategies, coupled with our proven press office capabilities, strong journalist relationships, and compelling news generation skills, means we can craft narratives that resonate not just with retailers, but directly with the hearts and minds of consumers. We're incredibly excited to get started, leveraging this holistic understanding to amplify Lipton's iconic brands and ensure their stories are told compellingly across every touchpoint.”